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BANKING & FINANCE case studies
Case Study: EQ Bank
THE ORGANIZATION
Launched as a digital direct-to-consumer bank, EQ Bank does not have any brick-and-mortar locations. Unlike traditional financial institutions, EQ Bank facilitates banking experiences for their customers in an online-only capacity and places monumental value in establishing transparency, trust, and usability across all products within their banking ecosystem.
THE CHALLENGE
We worked with EQ to build their bank from the ground up—from creating their visual identity, to designing their responsive brand site, to building and launching transactional banking experiences for both online and mobile. We conducted extensive research and analysis to define a best-in-class mobile experience for EQ Bank. We aligned customers’ primary intentions (understanding account rates) with business offerings (high interest savings account) and designed an experience that displays concise, at-a-glance information pertinent to customers while also highlighting EQ’s competitive advantage.
We created a comprehensive design system and used a platform-agnostic, component-based approach in our designs to ensure flexibility and scalability for future product roadmaps. The visual language we crafted extends EQ’s branded banking experience across iOS, Android, and web.
DELIVERABLES
Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Copywriting.
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