Transforming A Food Industry Giant
B2B case studies
Case Study: Chobani Foodservice
THE ORGANIZATION
Dreamed up as part of a company-wide process of digital transformation and rebranding, Chobani Foodservice is a new type of B2B website for America’s best selling Greek yogurt brand. The site aims to get chefs and business owners interested in Chobani’s yogurt by serving them up a uniquely well-branded business-to-business experience.
THE CHALLENGE
Making a site a “culinary destination”, requires more than just nice food photography. We became a key partner in this long-term rebranding project, collaborating closely with Chobani and providing input and design expertise throughout the process.
We had to come up with a refreshed approach to presenting recipes and food inspiration online, so we decided to focus on creative entry points to accommodate a variety of user goals.
DELIVERABLES
Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Copywriting.
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