Case Studies eCommerce

Case Study: Ray-Ban

A leader in sun and prescription eyewear for generations.

the organization

Since the introduction of the iconic Aviator model created for the aviators of the United States Army, Ray-Ban has been at the forefront of cultural change, becoming a symbol of self-expression, worn by celebrities and public figures all around the world. The lifestyle brand joined the Luxottica Group in 1999 after which Ray-Ban accelerated its growth and redefined its distribution.


The company needed an updated website for its direct-to-consumer online channels. The WebSharks team crafted a completely bespoke eCommerce experience, delivering a sophisticated solution that is powerful, scalable and robust.


Web Design, User Experience, Front-End Development, User Interface Design, Project Management.

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